Back in 1989, David E. Merrell launched AOO Events and has since shaped it into the creative agency it is today. As the company’s CEO and Creative Director, David poured himself into building a reputation for originality and innovation. Along the way, AOO Events won awards and earned loyal clients by crafting corporate, association, and incentive events that genuinely moved people.
Over more than thirty years, David has seen trends come and go-and has always kept people at the center of his work. He mixes architecture, art, and a dose of human nature to turn spaces into places that spark real connections. Whether he’s setting up a live gala for hundreds or a more intimate brand activation, David’s focus is always on making guests feel something real, not just putting on a show.
People in the industry know David for his willingness to share what he’s learned. For more than 25 years, he’s spoken at big conferences like TSE and always makes time to mentor up-and-coming talent. His honest advice and practical tips have helped many in the business find their own voice.
His editorial work has also influenced thousands. As the publisher of Design Dawgs, David helped pioneer online industry education long before digital learning became the norm.
David’s work hasn’t gone unnoticed-he’s been recognized as Designer of the Year and has picked up awards liketheILEA Klaus Inkamp Lifetime Achievement and theSteve Kemble Leadership Award. With David at the helm, AOO Events has been nominated for over 100 awards, winning more than 30 for everything from design and décor to production and logistics.
David’s curiosity keeps him moving forward, and his creativity is contagious. He’s still out there, shaping the next wave of experiential design-and inspiring young professionals coming up behind him.
