“WE Craft Brand Experiences that Move People -
In person and in Culture.”
The world doesn’t stand still. It never has. Neither have we.
Live experiences happen in real time. Culture shifts. Audiences change. Plans adjust. Technology moves fast — and so do we — but never for the sake of novelty. We use innovation intentionally, choosing the tools that deepen connection and strengthen the story.
Founded in 1989, AOO Events is a global live event design and production agency with partnerships around the world. For more than three decades, we’ve designed and produced product launches, brand activations, premieres, award shows, corporate meetings, and nonprofit events that bring people together in meaningful ways.
We build experiences that can flex when they need to. We think strategically, move decisively, and stay present in the room. Because the strongest live experiences aren’t over-engineered — they’re responsive, human, and grounded in purpose.
Evolving isn’t a reaction for us. It’s a discipline. And it’s how we continue to lead.
MEET THE AOO EVENTS TEAM
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MEET THE AOO EVENTS TEAM |
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DAVID MERRELL
CEO/FOUNDER
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MARGOT HUMMEL
COO
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JAKA JAITEH
CREATIVE DIRECTOR
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ANIL PACHECO
SENIOR DESIGNER
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MIKALA WILSON, CMP
PRODUCER
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JOE D.
PRODUCER
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ERICK BADILLO
PRODUCTION MANAGER
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MARK SHELDON
CONSULTANT
Core Values
We believe in integrity, professionalism and fairness
without compromise.
We believe relationship, partnership and collaboration
are our top priorities.
We believe in a global, educated and forward-thinking
view of event design.
We believe in consistency in product and excellence in delivery of every detail.
OUR PROCESS
STRATEGY
In the initial phase of the creative process, it’s important for us to understand your organization and event purpose. We build a consensus to reveal the purpose and objective, keeping in mind all the possibilities within the specific parameters to ultimately deliver the most effective strategic intent.
CONCEPT
Gleamed from the strategy phase, the final concept is created by utilizing our award-winning expertise and understanding of behavioral science application, emerging trends and technologies, ideas and tactics.
DESIGN
Once we have focused on a concept, we begin to flesh out a design. Creating the right design is extremely important, and it is a combination of the proper extension of the image you want to portray, and the ultimate goals of the event, mixed with the concise event parameters.
FINISHING TOUCHES
Once final designs have met your approval, we determine the finishing touches and prepare all the final event elements. We like to think of this part as the icing on the cake.
EXECUTION
This is where we bring our concept to life! Our team is onsite from beginning to end with expert logistics and planning in motion to execute your event. We love what we do, and we put our hearts into it.
POST EVALUATION
After the event, we meet with you to talk about the entire experience. We seek your feedback, striving to provide you with an outstanding level of service throughout the entire process. Most importantly, we do this so we can improve every part of our process going forward.