WE Craft Brand Experiences that Move People.
In Person. In Culture.
The world doesn't stand still. It never has. Neither have we.
Live experiences happen in real time. Audiences evolve. Culture shifts. Plans change. Technology continues to reshape how people connect, but innovation only matters when it serves the experience. That's why we embrace new tools with intention, choosing technology that strengthens the story rather than distracts from it.
Founded in Los Angeles in 1989, AOO Events is a global live event design and production agency with trusted partnerships around the world. Today, AOO Events partners with corporate clients, nonprofit organizations, destination marketing organizations, and global brands to design corporate meetings, executive hospitality experiences, award shows, immersive brand activations, and large-scale live events throughout California and around the world. For more than three decades, we've created corporate meetings, product launches, hospitality experiences, nonprofit galas, premieres, award shows, and brand activations that bring people together in meaningful ways.
We believe exceptional experiences are built on strategy, thoughtful design, and the ability to adapt without losing sight of the audience. We move decisively, stay flexible, and remain fully present from the first idea to the final guest experience.
Because creating experiences that move people isn't simply what we do.
It's how we think.
Design Begins with Place
We believe the most memorable experiences begin with a sense of place.
Every destination has its own character. Every brand has its own story. Every audience arrives with its own expectations. Our role isn't to compete with them. It's to discover, amplify, and create experiences that feel as though they could only happen there.
Whether we're transforming a stadium into an intimate gathering, a historic hotel into a private destination, a Hollywood backlot into an immersive celebration, or a desert landscape into the backdrop for recognition and celebration, we begin by listening. We look for what already makes a place extraordinary, then design experiences that deepen the connection between place, people, and story.
Because the strongest live experiences don't impose themselves on a destination.
They belong there.
MEET THE AOO EVENTS TEAM
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MEET THE AOO EVENTS TEAM |
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DAVID MERRELL
CEO/FOUNDER
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MARGOT HUMMEL
COO
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JAKA JAITEH
CREATIVE DIRECTOR
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ANIL PACHECO
SENIOR DESIGNER
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MIKALA WILSON, CMP
PRODUCER
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JOE D.
PRODUCER
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ERICK BADILLO
PRODUCTION MANAGER
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MARK SHELDON
CONSULTANT
What We Believe
Lead with Integrity
Trust is earned through honesty, professionalism, and fairness. Every relationship, every decision, and every detail reflects our commitment to doing the right thing.
Put People First
Exceptional events begin with exceptional relationships. We believe collaboration, partnership, and mutual respect create stronger ideas, better experiences, and lasting connections.
Stay Curious
The world continues to evolve, and so do we. We embrace new ideas, new technologies, and fresh perspectives with intention, always seeking better ways to create meaningful live experiences.
Every Detail Matters
Great experiences are built one thoughtful decision at a time. From the biggest creative concept to the smallest production detail, excellence is found in disciplined execution.
OUR PROCESS
Every great experience begins with understanding.
From the first conversation to the final guest departure, we uncover the story, shape the experience, and executive every detail with intention.
Every event is unique. Our approach remains thoughtfully consistent.
DISCOVER
Every project begins with listening. We take time to understand your organization, your audience, your objectives, and the destination itself. By uncovering what makes each experience unique, we establish the strategic foundation that guides every decision that follows.
IMAGINE
Ideas take shape through collaboration. Drawing from decades of experience, emerging technologies, behavioral insights, and creative exploration, we develop concepts that are both strategically sound and emotionally engaging.
DESIGN
Once the vision is clear, we begin designing the complete guest experience. Environment, storytelling, hospitality, production, and visual identity work together to create experiences that feel authentic to your brand and meaningful to your audience.
PRODUCE
Every detail is planned with precision. Our team coordinates logistics, partners, schedules, fabrication, and production so that creativity and execution remain seamlessly connected from start to finish.
DELIVER
When event day arrives, our team is fully present. We manage every moving part behind the scenes so guests experience a seamless journey from arrival through the final moment.
EVOLVE
The experience doesn't end when the lights go down. We evaluate results, gather feedback, celebrate successes, and identify opportunities that make every future experience even stronger.