The grand opening of the InterContinental Los Angeles Downtown marked the debut of one of the city's most significant hospitality destinations, celebrating both the luxury five-star hotel and the iconic Korean Air Building -recognized as the tallest building west of the Mississippi River. Designed as a distinctly Los Angeles experience, the evening welcomed guests into an immersive celebration of architecture, hospitality, and modern luxury.
AOO Events designed and produced four unique experiences spanning 73 floors of the property, creating a carefully choreographed guest journey that unfolded throughout the hotel. LED wristbands guided attendees from one environment to the next, seamlessly moving guests through a series of immersive spaces where entertainment, design, and hospitality revealed new moments of discovery at every turn.
From arrival through the final experience, every detail was designed to celebrate the hotel's opening while reflecting the sophistication of the InterContinental brand. The result was a dynamic luxury event that transformed an architectural landmark into an unforgettable guest experience and demonstrated how thoughtful event design can turn a grand opening into a destination-defining moment.
Photos: Maya Myers Photography
LUXURY HOTEL GRAND OPENING EXPEriENCE
Hospitality Events • Grand Openings • Luxury Brand Experiences • Guest Journey Design