The City of Los Angeles hosted the ASAE Opening Night Celebration, welcoming 6,500 attendees to a high-octane night inside the iconic LA Memorial Coliseum. The concourse exploded with color and sound as five sports-themed zones came alive, each one celebrating an LA pro team through bold décor, signature bites, and playful activations. Guests entered to the thunder of the USC Trojan Marching Band, then roamed from zone to zone in a whirlwind of music, flavor, and festival-style energy. The night culminated on the field with a private, electric performance by Adam Lambert, leaving the crowd buzzing and ready for ASAE 2025.