Produced annually by the City of Los Angeles and LA Tourism, the Market Outlook Forum brings together business, tourism, and civic leaders to highlight the economic outlook and opportunities shaping the year ahead.

For the 2024 event, the forum was hosted at SoFi Stadium, using one of Los Angeles’ most recognized venues as the backdrop for the city’s forward-looking vision. AOO Events partnered with the City of Los Angeles and LA Tourism to secure the venue and lead the design and production of the experience.

Built directly on the 50-yard line, the event transformed the field into an intimate presentation environment within the scale of the stadium itself. Guests were seated on the field surrounding the stage, creating a focused and connected audience experience while showcasing the innovation and energy that define Los Angeles.

The result was a clean, modern production that balanced civic leadership, business strategy, and the architectural impact of one of the world’s most advanced entertainment venues.